The Luxury Insitute recently conducted their 2008 Jewelry Brand study. The study was conducted by providing 500+ wealthy consumers (net worths averaged $15.1 million) with a predetermined list of 20 luxury jewelry brands and asked them to rank the names on four key aspects:
♥ superior quality
♥ uniqueness and exclusivity
♥ their social status
♥ which had excellent customer service
The top 10 most prestigious jewelry brands ranked by high net worth consumers:
[1] HARRY WINSTON
Overall Luxury Brand Status Index score: 8.14
[2] BUCCELLATI
LBSI score: 8.04
[3] VAN CLEEF & ARPELS
LBSI score: 8.04
[4] GRAFF
LBSI score: 8.01
[5] TIFFANY
LBSI score: 7.97
[6] PIAGET
LBSI score: 7.91
[7] CARTIER
LBSI score: 7.9
[8] CHOPARD
LBSI score: 7.89
[9] BULGARI
LBSI score: 7.87
"Bulgari is unique and exceedingly elegant"
[10] MIKIMOTO
LBSI score: 7.69
source: wwd
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