01 February 2010

intrigue(motif): rodarte



Guinevere van Seenus stars in Aanteni, a high-fashion techno-thriller from CFDA award-winning design sisters Rodarte, shot by their friend and frequent collaborator, the photographer and video artist Todd Cole. Set in the deserted grounds of Paypal founder Elon Musks Space X jet lab in Hawthorne, California, the film was inspired by the pioneering spirit of the space race, which, according to Rodartes Kate and Laura Mulleavy, has defined generations of artists in their desire to use new mediums and question the established rules they were taught to follow. This cinematic collision between rocket science and visual daring is an apt match for Rodartes spring 2010 collection—a symphony of flesh-colored crochet knits, fluorescent fibres, leather bandages and distressed plaid. Costumed in a series of these exquisite creations, Van Seenus blurrily emerges from a shimmering seascape before running through the starkly alluring spaces of the Space X facility—a former Boeing airline hanger that has been transformed into what the Mulleavys call a world defined by color, texture and material. Van Seenus hallucinatory journey, punctuated by glimpses of mysterious experiments and sudden rocket blasts, is chillingly soundtracked by LA noise-merchants No Age. We advise you to strap in and don a helmet for the spectacular finale—a truly stratospheric experience that takes Rodartes unique vision beyond the final frontier. 




JOYCE is delighted to announce a truly unique charity programme in aid of UNICEF, a collaboration with critically-acclaimed fashion label Rodarte, luxury brand SWAROVSKI ELEMENTS, and famous actress Maggie Cheung. Rodarte designers, Kate and Laura Mulleavy, have handmade four one-of-a-kind creations specifically for this charitable initiative. Each piece is inspired by Maggie Cheung and references one of her films: In the Mood for Love, Hero, Clean, and Heroic Trio. The four stunning pieces have been captured in a short film by Wing Shya with music by Peter Kam. For every click of the short film on YouTube from now to 31 March 2010, JOYCE will donate HK$1 to UNICEF.



A conversation with Laura Mulleavy, one of the designers behind Rodarte and Vogues fashion news and features director, Sally Singer. In 2009, Rodarte was Cooper-Hewitts National Design Award Fashion Design finalist and won the CFDA Womenswear Designer of the Year Award.
Rodarte is featured in an exhibition at the Cooper-Hewitt on view February 11, 2010 through March 14, 2010.


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