17 August 2009

epi(cure): lady wines

As a good guest I try to bring along a hostess gift in the form of vino. I not a wine snob either and usually go off staff recommendation or sometimes just the label. Yes, I am a marketer's dream. Sometimes it is about the origins or story of the wine or just a really good name and quirky label. I've noticed lately that there are more and more wines that seemed marketed specifically towards women, with a good handful also produced by women.  Here are a few I've discovered while trolling the wine section.

"Named after the iconic little black dress, these wines share the same versatility as their namesake. The Little Black Dress Wines collection includes a Merlot, Pinot Grigio, Chardonnay, Pinot Noir and Cabernet."

"Somewhere near the cool shadows of the laundry room. Past the litter box and between the plastic yard toys. This is your time. Time to enjoy a moment to yourself. A moment without the madness."

"Life may be a bitch, but this wine will keep the complaints away, at least while you're drinking it!"

"The Working Girl wine series has five different labels - Working Girl White, Go Girl Red, Rose the Riveter, Handyman Red, and Gracefully Aging Red. They are designed to be distinct, yet affordable - for sharing with co-workers after a long day in pantyhose and pumps!"

"From Francis Ford Coppola Winery and began as a tribute from a father to daughter Sopia Coppola."

Mommy's Time Out
"Mom deserves a break from time to time. And she’ll love taking some time out for a nice glass of wine. The inspiration for this wine is all the supermoms who take care of their homes and families and maybe even manage to have a career at the same time."
wine descriptions are from the producers and reviewers

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